What i feel regarding the compaign of Social Media Presence by any Company,it should get erupted within the company itself from Top officials in order to have a strong hold in the virtual front.Your organization’s social media strategy should be not implemented by one lonely intern sitting in the corner of your communications and marketing department.
You may be wondering if that means that your executive director and CEO needs to write a blog or have their own Twitter account to share their wisdom. I think it depends.Yes it completely depends if your one of your clients has an easy way of communicating with you,it really gives an immense confidense into to the whole give and take business from both ends.
There are definitely some benefits to having your executive director or CEO being present on social media channels. They can provide a human face to your organization’s work, a unique viewpoint, and serve as a thought leader in your field. And if your organization finds itself in the middle of groundswell or if there is a major news event or a public relations crisis happens and it is being discussed on Twitter or other social media spaces, your CEO can join it without having to get up to speed.
But it is also important to understand that there are challenges to be overcome as well. These includes investing the time to make it successful because a CEO presence on social media is nothing that should be “ghost” written. It has to be authentic and reflect the CEO’s personality. There is also the issue of comfort – both with the technology and being transparent.There are so many examples from the US CEO'S who on the real time basis manage their online profiles and communicate with their friends and clients time and again.